Privacy Policy — 877be
Your privacy matters at 877be. This Privacy Policy explains precisely what personal data we collect from players across Bangladesh, how we use and protect it, and what rights you hold over your information. Please read this document carefully before creating your account.
Personal Data Protection
All account data is encrypted and stored securely. We never sell your information to third parties.
Cookie Usage Explained
We use cookies to improve your platform experience. Full details on what cookies are set and why.
Your Data Rights
Access, correct, or request deletion of your personal data at any time by contacting our support team.
Payment Data Security
bKash, Nagad, Rocket, and card transactions use secure tokenisation. We do not store raw card numbers.
End-to-End Encryption
All data transmitted between your device and the 877be platform is protected by industry-standard TLS/SSL encryption, ensuring your personal and financial details cannot be intercepted in transit.
Never Sold to Third Parties
877be does not sell, rent, or trade your personal data to any external marketing company or data broker. Your information is used exclusively to operate and improve the platform and to comply with legal obligations.
Your Rights Are Respected
You have the right to access, correct, restrict, or request deletion of your personal data at any time. Contact [email protected] and we will respond within 14 days.
Mobile Payment Privacy
Transactions via bKash, Nagad, Rocket, and Upay are processed through secure tokenised channels. 877be does not store raw mobile banking credentials or full card numbers on its servers.
Data We Collect
877be collects only the data that is necessary to provide you with a safe, fair, and personalised gaming experience on the platform.
1. Personal Data We Collect
1.1 Registration Data
When you create a 877be account, we collect the following information directly from you:
- Full legal name — used for account identity and KYC verification.
- Date of birth — to verify that you are 18 years of age or older before granting access to real-money games.
- Mobile phone number — used as your primary account identifier and for OTP-based login authentication.
- Email address — used for account communications, promotional offers (where opted in), and formal complaint correspondence.
- Preferred payment method details — the registered number or identifier for your bKash, Nagad, Rocket, or Upay account, or the masked card details (first six and last four digits) for Visa and Mastercard transactions.
- Residential city or district — collected optionally to tailor localised promotions for players in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.
1.2 Identity Verification (KYC) Data
As part of our Know Your Customer process, we may request and retain copies of the following documents:
- National Identity Card (NID) or Smart Card
- Valid passport (biographical data page)
- Driver's licence
- Birth certificate (where NID is not available)
- Proof of address (utility bill, bank statement) dated within 90 days
KYC documents are stored securely and are used exclusively for identity verification, age confirmation, and anti-money-laundering compliance. They are not shared with third parties except as required by applicable law or financial crime prevention obligations.
1.3 Financial Transaction Data
We record all deposit and withdrawal transactions processed through your 877be account, including the transaction date and time, amount in Bangladeshi Taka (BDT), payment method used, and transaction reference number. This data is retained for accounting, auditing, and legal compliance purposes.
1.4 Gameplay and Betting Data
The 877be platform automatically records all gaming activity associated with your account, including game titles played, bet amounts, game outcomes, session start and end times, and bonus usage. This data is used to calculate balances, resolve disputes, detect fraudulent patterns, and improve the platform's game offerings.
1.5 Technical and Device Data
When you access the 877be platform, our servers and analytics tools automatically collect the following technical data:
- IP address (used for geolocation, fraud detection, and abuse prevention)
- Device type, operating system, and browser version
- Screen resolution and device language setting
- Referring URL (the web page you navigated from before reaching 877be.app)
- Pages visited on the platform, time spent on each page, and click-through paths
- Connection type (Wi-Fi, mobile data) and approximate network location
1.6 Customer Support Communications
All communications between you and the 877be support team — including emails sent to [email protected], live chat transcripts, and any documentation submitted in connection with a query or complaint — are retained as part of your account record. These communications are used to resolve disputes, improve our support quality, and comply with our legal obligations.
| Data Category | Examples | Legal Basis | Retention Period |
|---|---|---|---|
| Registration Data | Name, DOB, phone, email | Contract performance; legal obligation | Duration of account + 5 years post-closure |
| KYC Documents | NID, passport, proof of address | Legal obligation (AML / age verification) | 5 years post account closure |
| Financial Transactions | Deposits, withdrawals, BDT amounts | Legal obligation; contract performance | 7 years (accounting records) |
| Gameplay Data | Bets placed, games played, outcomes | Contract performance; legitimate interest | 3 years post last activity |
| Technical & Device Data | IP address, browser, device type | Legitimate interest (security, fraud prevention) | 12 months rolling |
| Support Communications | Emails, chat logs, complaint records | Legitimate interest; legal obligation | 3 years post resolution |
| Marketing Preferences | Opt-in/opt-out status, promo clicks | Consent | Until consent is withdrawn |
How We Use Your Data
Every piece of data collected by 877be serves a specific, documented purpose. We do not process your data beyond what is required to operate the platform safely and legally.
2. Purposes of Data Processing
2.1 Account Creation and Management
Your registration data — name, date of birth, phone number, and email address — is used to create and maintain your 877be player account. This includes verifying your identity, authenticating your logins via OTP, sending account-related notifications, and enabling you to access the full range of platform features including deposits, withdrawals, and game participation.
2.2 Age Verification and Responsible Gaming Compliance
877be operates a strict 18+ policy. Your date of birth, combined with KYC documentation where required, is processed to verify that you meet the minimum age requirement before your account is granted access to real-money gaming. Age verification data is also used by our responsible gaming team to assess player risk profiles and to enforce self-exclusion and deposit limit arrangements.
2.3 Payment Processing and Anti-Fraud
Financial transaction data is used to process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; to verify that payment method ownership matches your registered account name; to detect and prevent fraudulent transaction patterns; and to comply with anti-money-laundering (AML) obligations.
2.4 Platform Personalisation
Gameplay data and browsing behaviour on the platform are used to personalise your 877be experience — for example, surfacing cricket betting markets during BPL and IPL seasons if your history shows a preference for sports betting, or recommending slot titles from Pragmatic Play or NetEnt based on your game history. Personalisation is applied to improve your experience and is not used to encourage harmful gambling behaviour.
2.5 Customer Support
Your account data, transaction history, gameplay records, and support communications are accessed by the 877be support team solely for the purpose of resolving your queries, investigating complaints, and responding to formal dispute submissions. Support agents are bound by strict confidentiality obligations and may only access the data necessary to address your specific enquiry.
2.6 Security and Fraud Prevention
Technical and device data — including IP addresses, device fingerprints, and login timestamps — is processed to detect and prevent account takeover attempts, bot activity, multi-accounting, and other forms of platform abuse. Where suspicious activity is identified, 877be may temporarily restrict account access pending investigation.
2.7 Legal and Regulatory Compliance
877be processes and retains certain categories of personal data to fulfil its legal obligations, including maintaining accurate financial records for accounting and audit purposes, providing transaction data to payment processors and financial institutions where required by law, cooperating with law enforcement investigations connected to financial crime, and enforcing these Terms and Conditions.
2.8 Marketing Communications (Opt-In Only)
With your explicit consent at registration or through your account communication preferences, 877be may send you promotional emails or platform notifications regarding new games, seasonal offers (such as Eid or Pohela Boishakh bonuses), BPL betting promotions, and reload bonus campaigns. You may withdraw your marketing consent at any time by updating your account preferences or by emailing [email protected]. Withdrawal of marketing consent does not affect service-related communications.
Data Sharing & Disclosure
877be does not sell your data. We share it only with the carefully selected service providers needed to operate the platform, and only to the extent necessary.
3. Third-Party Data Sharing
3.1 Payment Processing Partners
To process your deposits and withdrawals, 877be shares the minimum necessary transactional data — your registered phone number or masked card identifier, transaction amount, and account reference — with the relevant payment processing partner: bKash, Nagad, Rocket, Upay, or the relevant card scheme processor for Visa and Mastercard. These partners process data solely for the purpose of completing your transaction and are bound by their own privacy and data security obligations.
3.2 Game Providers
When you launch a game on the 877be platform, a game session token is transmitted to the relevant game provider — such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi — to authenticate and initialise your gaming session. This token does not include your full personal details and is used solely to deliver the game content and record the outcome. Game providers may retain session data in accordance with their own data policies for RNG certification and auditing purposes.
3.3 Identity Verification and KYC Providers
877be may use third-party KYC technology partners to assist with the verification of identity documents. Where this occurs, your submitted documents and personal details are shared with the verification partner on a strictly confidential basis, solely for the purpose of confirming your identity and age. KYC partners are contractually prohibited from using your data for any other purpose.
3.4 Technology and Infrastructure Providers
877be operates on third-party cloud infrastructure and uses third-party analytics and security services. These providers may have access to platform data — including technical logs and aggregated usage statistics — solely in the context of providing infrastructure and monitoring services. They are bound by data processing agreements and may not process your data for their own purposes.
3.5 Legal and Regulatory Disclosure
877be may disclose your personal data to law enforcement agencies, financial intelligence units, courts, or other competent authorities where it is legally required to do so — for example, in connection with an investigation into financial crime, fraud, money laundering, or the enforcement of a court order. 877be will not notify you of such disclosures where doing so would prejudice a law enforcement investigation.
3.6 Business Transfers
In the event that 877be undergoes a merger, acquisition, restructuring, or asset sale, your personal data may be transferred to the successor entity as part of that transaction. You will be notified via your registered email address in advance of any such transfer that materially changes how your data is processed, and you will be given the opportunity to close your account and withdraw your balance before the transfer takes effect.
3.7 No Cross-Border Transfers Without Safeguards
Where data processing involves transferring your personal data outside Bangladesh — for example, to a cloud hosting provider or game provider located in another country — 877be ensures that appropriate data protection safeguards are in place, including data processing agreements that impose obligations equivalent to those described in this Privacy Policy.
Data Security
877be applies multiple layers of technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse.
TLS/SSL Encryption in Transit
All data exchanged between your browser or mobile device and the 877be platform is encrypted using TLS 1.2 or higher. This prevents interception of login credentials, payment data, and personal information during transmission.
Encryption at Rest
Sensitive personal data stored in 877be databases — including KYC documents, identity details, and financial records — is encrypted at rest using AES-256 encryption. Database access is restricted to authorised systems and personnel only.
OTP Two-Factor Authentication
877be uses one-time password (OTP) authentication for account logins and critical account changes such as password resets and withdrawal method updates, providing a second layer of verification beyond your account password.
Principle of Least Privilege
877be internal staff access to player data is governed by the principle of least privilege — team members may only access the categories of data required to perform their specific role. All data access is logged and audited.
Regular Security Audits
877be's platform infrastructure undergoes regular security assessments to identify and remediate vulnerabilities. Our technology partners maintain their own security certifications covering platform components and payment processing systems.
Data Breach Response
In the unlikely event of a data breach that puts your personal information at risk, 877be will notify affected players via their registered email address within 72 hours of becoming aware of the incident, describing the nature of the breach and the steps taken to address it.
Data Retention
877be retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
6. Data Retention Periods
6.1 Active Accounts
For accounts that remain active — defined as accounts that have logged in or recorded a transaction within the preceding twelve months — 877be retains all categories of personal data described in Section 1 for the duration of the account relationship. Data is used continuously to provide platform services, ensure account security, and fulfil ongoing legal obligations.
6.2 Inactive Accounts
An account is classified as inactive if no login or transaction activity has been recorded for twelve (12) consecutive months. 877be will attempt to contact inactive account holders at their registered email address before initiating any account closure or data reduction process. Inactive accounts are subject to the inactivity policy described in the Terms and Conditions.
6.3 Closed Accounts
Following account closure — whether initiated by the player or by 877be — personal data is retained for the following minimum periods to comply with legal and regulatory obligations:
- Financial transaction records (deposit and withdrawal history): 7 years from the date of the last transaction, to comply with accounting and anti-money-laundering record-keeping obligations.
- KYC and identity verification documents: 5 years from the date of account closure.
- Account registration data (name, DOB, contact details): 5 years from the date of account closure.
- Gameplay and betting records: 3 years from the date of the last recorded gaming session.
- Customer support communications: 3 years from the date the relevant query or complaint was resolved.
- Technical and device logs: 12 months from the date of collection, on a rolling basis.
After the applicable retention period has elapsed, personal data is either permanently deleted from 877be's systems or irreversibly anonymised so that it can no longer be associated with your identity. Anonymised data may be retained for statistical and platform improvement purposes indefinitely.
6.4 Self-Exclusion Records
Where you have requested self-exclusion from the 877be platform under our Responsible Gaming policy, a record of your self-exclusion — including your name, account identifier, and the exclusion period or permanent exclusion flag — is retained for a minimum of 7 years from the date the exclusion was applied. This retention is necessary to prevent circumvention of self-exclusion through re-registration and to comply with responsible gaming obligations. Self-exclusion records are not used for any other purpose.
6.5 Legal Hold
Notwithstanding the standard retention periods above, 877be may retain specific categories of personal data beyond the normal retention period where that data is subject to a legal hold — for example, where it is relevant to ongoing litigation, a law enforcement investigation, or a formal regulatory inquiry. Data subject to a legal hold will be retained until the hold is lifted by the relevant legal or regulatory authority.
Your Privacy Rights
877be respects your right to control your personal data. Below is a summary of the rights available to you as a registered player or former account holder.
7. Your Data Protection Rights
7.1 Right of Access
You have the right to request a copy of all personal data that 877be holds about you. This is sometimes referred to as a Subject Access Request (SAR). To submit a SAR, email [email protected] with the subject line "Data Access Request" from your registered email address, along with a copy of a valid identity document for verification. 877be will respond within 14 calendar days of verifying your identity.
7.2 Right to Rectification
If any personal data held by 877be about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections — such as updating your email address or contact number — can be made directly through your account settings. For corrections to identity-related data (name, date of birth), you will be required to provide supporting documentation as part of the verification process.
7.3 Right to Erasure
You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been processed unlawfully. Please note that 877be is not able to erase data that it is legally required to retain — for example, financial transaction records subject to the 7-year accounting retention requirement. Where full erasure is not possible due to legal obligations, 877be will explain which data must be retained and why.
7.4 Right to Restrict Processing
You may request that 877be restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being evaluated. Where processing is restricted, 877be will retain your data but will not process it for any purpose other than storage until the restriction is lifted.
7.5 Right to Object to Marketing
You have the right to object to the processing of your personal data for direct marketing purposes at any time. To withdraw your marketing consent, update your communication preferences in your account settings or send an email to [email protected] with the subject line "Unsubscribe from Marketing". Your request will be actioned within 5 business days, after which you will no longer receive promotional communications. Transactional and account-management communications are not affected by a marketing opt-out.
7.6 Right to Data Portability
Where 877be processes your personal data on the basis of your consent or in performance of a contract with you, and where the processing is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format. On request, 877be can provide your account registration data, transaction history, and gameplay summary in CSV or JSON format.
7.7 Rights Related to Automated Decision-Making
877be uses automated systems for certain account-level decisions, including bonus eligibility assessment, fraud risk scoring, and responsible gaming alerts. Where an automated decision produces a significant effect on your account — such as a temporary account restriction triggered by a fraud detection system — you have the right to request human review of that decision. To request a manual review of an automated decision, contact [email protected] with the subject line "Automated Decision Review".
7.8 How to Exercise Your Rights
All data rights requests should be submitted by email to [email protected]. To protect your privacy, 877be will verify your identity before processing any data rights request. Verification typically requires confirmation of your registered email address, account username, and a valid identity document. 877be will respond to all data rights requests within 14 calendar days and will aim to fulfil or formally respond to all requests within 30 calendar days. If a request is particularly complex or high-volume, 877be may extend this period by a further 30 days, in which case you will be notified of the extension.
Access Your Data
Request a full copy of everything 877be holds about you. Identity verification required. Response within 14 days.
Correct Your Data
Update inaccurate or incomplete details in your account. Supporting documents may be required for identity fields.
Delete Your Data
Request erasure of data no longer needed. Legally required records (financial, KYC) cannot be deleted before their retention period ends.
Export Your Data
Receive a machine-readable copy of your account data, transaction history, and game records in CSV or JSON format.
Policy Updates & Contact
877be reviews this Privacy Policy periodically to reflect changes in our data practices, platform features, and applicable law. Here is how we handle updates and how to reach our privacy team.
8. Changes to This Privacy Policy & How to Contact Us
8.1 Policy Review Schedule
877be reviews this Privacy Policy at least once every twelve months, and additionally following any significant change to the platform's data processing activities, the introduction of a new product or payment method, or a material change in applicable data protection law. The current version of this Privacy Policy was published on 1 January 2026 and supersedes all prior versions.
8.2 Notification of Material Changes
If 877be makes a material change to this Privacy Policy — for example, introducing a new category of data processing, sharing data with a new category of third party, or changing the legal basis on which your data is processed — you will be notified via your registered email address at least 14 days before the change takes effect. A platform-wide announcement will also be displayed on the 877be website. Continued use of the platform after the effective date of any policy update constitutes your acceptance of the revised Privacy Policy.
8.3 Previous Versions
Players who wish to review a previous version of this Privacy Policy may request a copy by emailing [email protected]. 877be retains all prior versions of this policy for reference and audit purposes.
8.4 How to Contact the 877be Privacy Team
For all privacy-related enquiries — including data rights requests, questions about this Privacy Policy, concerns about how your data has been handled, or requests to withdraw marketing consent — please contact the 877be privacy team using the following details:
- Email: [email protected] (subject line: "Privacy Enquiry")
- Response time: Within 24 hours for general enquiries; within 14 calendar days for formal data rights requests
- Operating hours: 24/7 English support, Bangladesh Standard Time (BST, UTC+6)
877be is committed to resolving all privacy-related concerns promptly and fairly. If you are not satisfied with our response to a privacy enquiry, you may escalate your concern as a formal complaint by following the process described in the Terms and Conditions.
8.5 Children's Privacy
The 877be platform is strictly for adults aged 18 and above. 877be does not knowingly collect personal data from individuals under the age of 18. If you believe that a minor has registered on the platform or submitted personal data to 877be, please contact [email protected] immediately. Upon confirmation, 877be will close the account, refund any deposits, and delete all personal data associated with the minor's account without delay.
Your Privacy Is Protected at 877be
Now that you have read our Privacy Policy, explore everything the 877be platform has to offer — cricket betting, live casino, slots, Ludo Quick, and Mega Fishing — all backed by SSL encryption and instant bKash & Nagad payments.
Gambling involves financial risk. Please gamble responsibly. For support, visit our Responsible Gaming page.